{"id":3012,"date":"2020-05-14T23:44:00","date_gmt":"2020-05-14T23:44:00","guid":{"rendered":"https:\/\/dwp-balkan.org\/staging\/?p=3012"},"modified":"2022-01-02T23:45:02","modified_gmt":"2022-01-02T23:45:02","slug":"proslost-sa-drustvenih-medija","status":"publish","type":"post","link":"https:\/\/dwp-balkan.org\/staging\/bs\/proslost-sa-drustvenih-medija\/","title":{"rendered":"Pro\u0161lost sa dru\u0161tvenih medija"},"content":{"rendered":"
<\/div>\n

Pro\u0161lost je za medije nepremostiv izazov. Ona nije neki monolit koji je ostao \u2019tamo negde\u2019 i sa kojim biraju ho\u0107e li se i kako suo\u010diti. \u010citav taj univerzum nelinearnih procesa, doga\u0111aja i iskustava \u010dak i nije tamo negde, nego je deo na\u0161e svakodnevnice. I, kako ka\u017ee Vilijem Fokner: \u201dPro\u0161lost nikada nije mrtva. Ona \u010dak nije ni pro\u0161lost\u201d.  <\/p>\n\n\n\n

Mediji su dobri u otkrivanju, prikazivanju izolovanih, zaokru\u017eenih doga\u0111aja. Mnogo im je te\u017ee sa celinom, sistemskim odnosima i dugotrajnim i vi\u0161ezna\u010dnim procesima. Sva istra\u017eivanja medija i konflikata potvr\u0111uju da im, \u010dak i kada  izve\u0161tavaju o detaljima, lako izmi\u010de razumevanje celine.  Takve doga\u0111aje iz direktnog prenosa kasnije je jako te\u0161ko preimenovati i promeniti im smisao kada postanu \u2019pro\u0161lost\u2019. Mediji u Srbiji su 1990-tih, kao i obi\u010dno u ratu,\u2019 vrlo dobro slu\u017eili vojsku\u2019.  Pod pritiskom vlasti stavili su patriotizam ispred profesije i ostavili za neko drugo vreme da ono \u0161to su pre\u0107utali otkriju neki drugi mediji.<\/p>\n\n\n\n

Izgledalo je da \u0107e umesto onih starih, industrijskih medija to uraditi ovi novi, dru\u0161tveni mediji. Ali pojava dru\u0161tvenih medija, razbila je nekoliko mitova o ulozi medija u \u2019suo\u010davanju sa pro\u0161lo\u0161\u0107u\u2019.<\/p>\n\n\n\n

Prvo, obilje informacija, era \u2019post-oskudnosti\u2019,  promenila je smisao ideje o  \u2019medijskom otkri\u0107u\u2019. U jugoslovenskim konfliktima devedesetih, vladalo je uverenje da su zatvoreni mediji skrivali istinu i da \u0107e jednom, kada se oslobode, bez cenzure, otkriti sve. Javnost \u0107e, potom, kada bude videla \u0161ta se de\u0161avalo, progledati i shvatiti istinu. Kada su se mediji oslobodili, niti je sa njih pokuljala istina, niti je javnost promenila pogled na pro\u0161lost. Umesto \u017eivog, kriti\u010dkog debatovanja o pro\u0161losti  nastala je  \u2019zavera \u0107utanja\u2019,  ve\u0107inska nespremnost da se o njoj govori. Ispod odbijanja da se \u2019suo\u010di sa pro\u0161lo\u0161\u010du\u2019 sakrile su se duboke podele i nesposobnost da se artikuli\u0161e i preuzme odgovornost za po\u010dinjene zlo\u010dine.<\/p>\n\n\n\n

Naknadna poplava informacija sa dru\u0161tvenih mre\u017ea tu malo mo\u017ee da promeni.<\/p>\n\n\n\n

Ideja \u2019otkri\u0107a\u2019 deo je progresivisti\u010dkog shvatanja da su mediji \u2019o\u010di naroda\u2019 da na svetlo dana iznose skrivene istine.  Pretraga na Guglu o  \u2019genocidu u Srebrenici\u2019 izbaci oko 450.000 rezultata, a nadri – \u2019istina o genocidu u Srebrenici\u2019 samo neznatno manje, raspad ili ratovi u Jugoslaviji, u zavisnosti od toga kako se formuli\u0161e pitanje od 30 hiljada do 3 miliona rezultata i sve to za tre\u0107inu sekunde. Tu se, navodno ni\u0161ta ne skriva. Mr. Gugl nije Mr. Gejts, onaj \u0161to je \u010duvao medijske kapije, nije cenzor ni urednik. <\/p>\n\n\n\n

Ali pitanje je \u0161ta govore ti milioni \u010dinjenica i veb stranica. Da li je vi\u0161e detalja izo\u0161trilo javnu sliku o pro\u0161losti? <\/p>\n\n\n\n

Pokazalo se da vi\u0161e informacija, jo\u0161 fragmenata i detalja, ne zna\u010di da se o pro\u0161losti zna vi\u0161e ili da se ona razume bolje. Parali\u0161u\u0107e obilje pretvorilo se u prepreku, apatiju i izgovor za \u0107utanje o konfliktima iz nedavne pro\u0161losti. Zato izgleda kao da se ni \u010detvrt veka posle zavr\u0161etka rata u Bosni nije mnogo pomerilo. Dru\u0161tvo Srbije nije na istom mestu, ali je ve\u0107inska interpretacija pro\u0161losti, na istoj distanci od nje. <\/p>\n\n\n\n

Drugo, obilje informacija otvorilo je vi\u0161e perspektiva i novih aktera, uz nadu da \u0107e se iz vi\u0161e uglova bolje sagledati  \u2019konfliktna pro\u0161lost\u2019.  Opet, prema konvencionalnom verovanju, iz starih medija bogata slika o realnosti olak\u0161ava da se do\u0111e do istine. Dru\u0161tveni mediji jesu participativni, tamo je pogled na pro\u0161lost kolaborativni rad, ali oni nisu najbolja platforma za  ukr\u0161tanje perspektiva.  Naprotiv, veoma su pogodni za poja\u010davanje podela, grupisanje oko svojih istina, \u0161irenje jaza i nepoverenja prema svima koji ne misle isto. Umesto da se na Intenetu otvori zajedni\u010dki  balkanski prostor za suo\u010davanje sa pro\u0161lo\u0161\u010du, tamo se povodom nje verbalno ratuje, razmenjuju optu\u017ebe i  uvredljivi govor.<\/p>\n\n\n\n

Atomizovane grupe istomi\u0161ljenika ne umre\u017eavaju se oko razli\u010ditih iskustava i vi\u0111enja nego zatvaraju u sigurne prijateljske krugove. Ovo obilje i raznovrsnost umesto da obogati znanja  opet maskira nepremostive podele. Ogromi sajber prostor ima mesta za sve, ali je u njemu vi\u0161e podela nego zajedni\u0161tva. Ukratko sajberbalkanizacija. Oni koji cini\u010dno ka\u017eu nema demokratije tamo gde se selfiji sa letovanja me\u0161aju sa kuhinjskim receptima, ustvari podse\u0107aju da politi\u010dki govor i demokratija zahtevaju javni prostor koji je otvoren i dostupan, ali istovremeno smislen i zahteva po\u0161tovanje ljudskog digniteta.<\/p>\n\n\n\n

Tre\u0107e, obilje informacija nije pomoglo ni nastanak memorije koja povezuje susedske kulture.  Izolovani korisnici pretra\u017euju, izbegavaju ili biraju, \u2019sadr\u017eaj\u2019 \u010desto dekontekstualizovan, spakovan za komercijalnu upotrebu, ili algoritamski selektovan i usmeren ka sajtu na kome sve li\u010di na one koje su ve\u0107 \u010ditali i koji \u0107e ih u\u010dvrstiti u uverenju da je njihova slika o pro\u0161losti ispravna, da je sa prijateljskim balonom sve u redu i da ga nikakvo druga\u010dije mi\u0161ljenje ne\u0107e probu\u0161iti.  <\/p>\n\n\n\n

Za razliku od \u2019starih medija\u2019 Internet je tehnologija neutralnosti prema sadr\u017eaju: genocid u Srebrenici, raspad Jugoslavije ili opsadu Sarajeva,  algoritmi tretiraju podjednako kao i svaki drugi \u2019sadr\u017eaj\u2019 i mere njegovu \u2019vidljivost\u2019. To dobro znaju autokrate i \u010duvari nacionalnih se\u0107anja pa otvaraju la\u017ene naloge i zapo\u0161ljavaju botove da usmeravaju i odr\u017eavaju ovaj saobra\u0107aj. Da publiku navode na \u017eeljene sajtove i fabrikuju klimu podr\u0161ke za svoje stavove. Kako nam je Twitter<\/em> nedavno pokazo, brisanje 8500 la\u017enih naloga koji su podr\u017eavali Aleksandra  Vu\u010di\u010da i vladaju\u0107u partiju u Srbiji (SNS), to je temeljno organizovana operacija. Predsednik i partija koji koriste apsolutnu ve\u0107inu u svim institucijama da bi ih uni\u0161tili i centrtalizovali vlast, zavise od okru\u017eenja u kome je njihova ratna pro\u0161lost nedodirljiva i neupitna. Takav ambiciozni cilj zahteva da se sporna pro\u0161lost dr\u017ei daleko od javnosti.  Spremni su da povremeno benevolentno izjave da u njoj ima pojedina\u010dnih zlo\u010dina, be\u0161\u010da\u0161\u0107a, odgovornosti za tu\u0111u nesre\u0107u, ali je pro\u0161lost u celini slavna, herojska i \u010dasna. Takva konfuzija mo\u017ee da opstane samo uz stalnu proizvodnju opsena, la\u017enih vesti i zavera. I uz slom poverenja u istinu. Veruju\u0107i samom sebi da je tako, Aleksandar Vu\u010di\u0107 je  odlu\u010dio da ode na komemoraciju u Srebrenicu (2015. godine), posle koje se besramno predstavljao kao \u017ertva.  <\/p>\n\n\n\n

Kona\u010dno, mediji koji su skrivali pro\u0161lost dok je bila sada\u0161njost te\u0161ko \u0107e o njoj govoriti druga\u010dije, \u010dak i sa vremenske distance.  Televizije koje su fabrikovale la\u017ei, ratne pokli\u010de i patriotski naboj lako su se se prilagodile novim okolnostima kada je sistem propao. Ali, ostavili su razorenu zajednicu koja ni danas ne mo\u017ee da  kontekstualizuje nedavnu pro\u0161lost niti da razume svoju sada\u0161njost.  Da je bilo diskontinuiteta sa zlo\u010dina\u010dkom pro\u0161lo\u0161\u0107u danas bi nam ona bila strana, jer kako ka\u017ee L.P. Hartli \u201ePro\u0161lost je strana zemlja. Oni tamo rade stvari druga\u010dije\u201c.<\/p>\n\n\n\n

Snje\u017eana Milivojevi\u0107<\/strong> je redovna profesorka na Fakultetu politi\u010dkih nauka, Univerziteta u Beogradu, rukovoditeljka doktorskih studija Kultura i mediji, master studija Komunikologija i Centra za istra\u017eivanje medija.<\/p>\n\n\n\n

Autorka je monografija: Mediji, ideologija i kultura; Televizija u Evropi- Srbija; Media Monitoring Manual;<\/em> Ekranizacija izbora kao i velikog broja doma\u0107ih i me\u0111unarodnih istra\u017eiva\u010dkih projekata iz komunikologije i medijskih studija.<\/p>\n\n\n\n

Bila je \u010civning stipendistkinja na St Antony\u2019s koled\u017eu Oksford Univerziteta, Fulbrajt stipendistkinja na Kolumbija Univerzitetu i gostuju\u0107a profesorka na vi\u0161e evropskih i ameri\u010dkih univerziteta.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pro\u0161lost je za medije nepremostiv izazov. Ona nije neki monolit koji je ostao \u2019tamo negde\u2019 i sa kojim biraju ho\u0107e li se i kako suo\u010diti. \u010citav taj univerzum nelinearnih procesa, doga\u0111aja i iskustava \u010dak i nije tamo negde, nego je deo na\u0161e svakodnevnice. I, kako ka\u017ee Vilijem Fokner: \u201dPro\u0161lost nikada nije mrtva. Ona \u010dak nije ni pro\u0161lost\u201d.   Mediji su […]<\/p>\n","protected":false},"author":1,"featured_media":2609,"comment_status":"open","ping_status":"publish","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[54],"tags":[],"class_list":["post-3012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-bhs"],"acf":[],"yoast_head":"\nPro\u0161lost sa dru\u0161tvenih medija - DWP-BALKAN<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro\u0161lost sa dru\u0161tvenih medija - DWP-BALKAN\" \/>\n<meta property=\"og:description\" content=\"Pro\u0161lost je za medije nepremostiv izazov. Ona nije neki monolit koji je ostao \u2019tamo negde\u2019 i sa kojim biraju ho\u0107e li se i kako suo\u010diti. \u010citav taj univerzum nelinearnih procesa, doga\u0111aja i iskustava \u010dak i nije tamo negde, nego je deo na\u0161e svakodnevnice. I, kako ka\u017ee Vilijem Fokner: \u201dPro\u0161lost nikada nije mrtva. 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Ona nije neki monolit koji je ostao \u2019tamo negde\u2019 i sa kojim biraju ho\u0107e li se i kako suo\u010diti. \u010citav taj univerzum nelinearnih procesa, doga\u0111aja i iskustava \u010dak i nije tamo negde, nego je deo na\u0161e svakodnevnice. I, kako ka\u017ee Vilijem Fokner: \u201dPro\u0161lost nikada nije mrtva. Ona \u010dak nije ni pro\u0161lost\u201d.   Mediji su […]","og_url":"https:\/\/dwp-balkan.org\/staging\/bs\/proslost-sa-drustvenih-medija\/","og_site_name":"DWP-BALKAN","article_published_time":"2020-05-14T23:44:00+00:00","article_modified_time":"2022-01-02T23:45:02+00:00","og_image":[{"width":386,"height":386,"url":"https:\/\/dwp-balkan.org\/staging\/wp-content\/uploads\/2021\/12\/Snjezana Milivojevic.jpg","type":"image\/jpeg"}],"author":"DWPBALKAN","twitter_card":"summary_large_image","twitter_misc":{"Written by":"DWPBALKAN","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dwp-balkan.org\/staging\/bs\/proslost-sa-drustvenih-medija\/#article","isPartOf":{"@id":"https:\/\/dwp-balkan.org\/staging\/bs\/proslost-sa-drustvenih-medija\/"},"author":{"name":"DWPBALKAN","@id":"https:\/\/dwp-balkan.org\/staging\/#\/schema\/person\/94e01f70a9f8ac0de7af6559b5fc802d"},"headline":"Pro\u0161lost sa dru\u0161tvenih medija","datePublished":"2020-05-14T23:44:00+00:00","dateModified":"2022-01-02T23:45:02+00:00","mainEntityOfPage":{"@id":"https:\/\/dwp-balkan.org\/staging\/bs\/proslost-sa-drustvenih-medija\/"},"wordCount":1301,"commentCount":0,"image":{"@id":"https:\/\/dwp-balkan.org\/staging\/bs\/proslost-sa-drustvenih-medija\/#primaryimage"},"thumbnailUrl":"https:\/\/dwp-balkan.org\/staging\/wp-content\/uploads\/2021\/12\/Snjezana Milivojevic.jpg","articleSection":["BLOG-BHS"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dwp-balkan.org\/staging\/bs\/proslost-sa-drustvenih-medija\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dwp-balkan.org\/staging\/bs\/proslost-sa-drustvenih-medija\/","url":"https:\/\/dwp-balkan.org\/staging\/bs\/proslost-sa-drustvenih-medija\/","name":"Pro\u0161lost sa dru\u0161tvenih medija - 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